Digital marketing for roofing, HVAC, plumbing, and restoration companies Talk to us: (888) 552-5453

Written to be useful whether or not you hire us.

Everything here answers a question an owner has actually asked us. If a guide only makes sense as a reason to hire us, it does not go up.

Get an attribution review Call (888) 552-5453

Start with these.

The three questions we are asked most often, answered properly.

How AI search changed who gets the call

Why 183 of the keywords we rank for now show an AI answer above the results, and what that means for a local trade.

What a booked job actually costs you

How to work out cost per booked job, and why cost per lead hides the problem rather than measuring it.

Why your listings keep reverting

Data aggregators, duplicate profiles, and the reason a one-time citation cleanup never holds.

Free tools

Both run on your real business data. Neither requires a sales call.

AI visibility and SEO grader

See how ChatGPT, AI Overviews and Google Maps describe your business today.

Listing scanner

Your name, address, phone and services checked against 100+ directories and data providers.

Case studies

The situation, the work, and what moved. Three published in full.

Loss calls at 2 AM, answered

Restoration. 8x return on media investment.

Outspent by franchises, still took the map

$4.20 revenue per dollar invested.

Still first when search changed

Five years sustained top three in the valley's most competitive dental market.

Restoration technician arriving at a home at night with equipment for an emergency water loss

8x

Return on ad spend

Loss calls at 2 AM, answered

SituationWater losses went to whoever the homeowner reached first at night, and program work was squeezing margin.

BuiltEmergency campaigns, Local Services Ads, and bid adjustments running around the clock.

MovedEight times return on spend, first position on emergency terms, call coverage that no longer depended on who was awake.

Read the full study

Home services owner and technician reviewing the day's schedule beside a work van

$4.20

Revenue per dollar spent

Outspent by franchises, still took the map

SituationA local shop against national franchise budgets in the same metro, losing the top of the page every month.

BuiltLocal search foundation, paid search with fraud filtering, and a review engine feeding the map pack.

Moved110 percent more qualified calls, $4.20 back for every dollar, top three local position held rather than rented.

Read the full study

Dentist holding a dental model in a bright practice

5 yrs

Cosmetic dentistry, Scottsdale

Still first when search changed

SituationHolding position in the most competitive dental market in the valley while search itself changed.

BuiltSEO plus generative search work, so the practice is the name AI returns when a patient asks who to trust.

MovedFive straight years in the top three, 32 new patients a month, first in AI recommendations.

Read the full study

From the blog.

Working notes on search, AI answers and attribution. New posts weekly.

How Meta Andromeda Is Changing Paid Social for Home Service Businesses

Paid social is not getting simpler. It is getting more automated, more creative-dependent, and less forgiving of weak campaign inputs. For roofing, plumbing, HVAC and water damage companies, that matters.

How to Grade Your Marketing With Google and Meta Without Guessing

Your marketing numbers matter, but they do not always tell the whole truth. A spike in leads can look like proof that a campaign is working. A drop in cost per lead can look like progress.

How AI Is Reshaping the Ad Stack for Home Service Businesses

AI is already inside the platforms, reports, campaign tools and search experiences your team uses every day. That does not mean AI should run your marketing.

Find out what your channels are actually producing.

Fill out the form for a free analysis.

Your visibility across search, maps and AI answers
Your business information checked against 100+ directories
Where the investment is going against what each channel is producing
What we would fix first, and what we would leave alone