Digital marketing for roofing, HVAC, plumbing, and restoration companies
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You fixed the phone number on Yelp in March. It is wrong again in June. Nobody touched it. This is not a glitch, and it is not Yelp. It is how local business data moves, and once you know the route it takes, the fix is obvious and permanent.
A handful of data aggregators supply business information to hundreds of directories, map apps, voice assistants and in-car navigation systems. When you correct a listing on one directory, you correct one copy. The aggregator still holds the old record, and the next time the directory refreshes from the aggregator, the old record comes back. The correction did not fail. It was overwritten, on schedule, by a source you never edited.
How many separate profiles currently exist for your business, across every directory a customer could find?
The order matters. Done backwards, the work undoes itself.
One name, one address format, one phone number, one set of hours, one service list. Written down, agreed, and used everywhere from this point on, including the website footer.
The upstream sources, before any directory. This is the step a one-time cleanup skips, and it is why the cleanup does not last.
Every duplicate profile located, and either merged into the primary or marked closed, so the authority it was holding flows to one place.
Google, Apple, Bing, Yelp, the industry directories for your trade, and the roughly 100 others that the aggregators do not fully control.
A quarterly check catches the record that resurfaced before a homeowner does. Ongoing suppression is cheap; discovering the problem from a lost job is not.
The visible cost is the customer who called the old number. The larger cost is invisible: the map pack position you did not get because the profile looked unreliable, and the AI answer that named the competitor whose facts agreed with each other. A listing scan on a typical single-location contractor finds conflicts on between 20 and 40 percent of its citations. Each one is a small reason to be skipped, and they add up to a business that is harder to find than the work deserves.
Because the cleanup corrected the directories and not the aggregators feeding them. The feeds refreshed, the old data returned. It is the most common listing problem we see.
It can. A tracking number that does not match the number on your website and Business Profile is a conflict. Tracking numbers belong on ads and landing pages, where the source is the point, not on citations.
Fewer than a hundred for a local trade, and about six matter a great deal. But the aggregators feed all of them, so the count is less important than the source.
The free listing scan on this site checks your name, address, phone, hours and services against 100+ directories and data providers and returns every conflict it finds.
Most owners do not need all of this. They need the one thing currently leaking revenue,
Start your FREE Website Review and receive a FREE Consultation. Use the form below or call us at (888) 552-5453 today!