This is the one service on the site where the honest answer is often no. Yelp works in some categories and some metros and is a waste in others, and the only way to know which you are in is to look before you invest rather than after.
What has Yelp produced for you in the last six months?
If nobody can answer that with a number, the account is running on faith. It takes very little to find out, and the finding goes one of two ways: it is quietly working and should be run properly, or it is not and should be switched off.
Whether your category and metro justify any investment here at all, before anything is committed.
Photos, services, hours and response discipline, which is worth doing even when the advertising is not.
Run against cost per booked job with a dedicated tracked number, the same as any other channel.
Made with the numbers attached rather than as an opinion.
As a Yelp Advertising Partner we see category benchmarks and competitor spend levels for your metro, which is how the assessment in step one gets made on evidence.
The reason it is worth assessing at all rather than dismissing.
Audience figures are Yelp for Business, 2026. We are a listed Yelp Advertising Partner, which gives us the reporting, benchmark and support access a self-serve account does not get. It does not change our advice: the assessment comes first.
We are willing to tell you to wait on this, and we do, regularly. A service we recommend against costs us a line item and buys us the only thing that matters in a first engagement, which is that the next thing we say can be believed.
Sometimes. It depends heavily on your category and metro, and the honest answer for a specific business can only come from looking at that business. We assess before recommending either way.
Yelp filters reviews it judges less trustworthy, including ones from accounts with little activity. It is frustrating, it is not personal, and it means a Yelp profile can understate a genuinely good business.
Only if the assessment says your category and market support it, and only with a tracked number so you can see what it produced. Buying it off a sales call with no measurement is how it gets a bad reputation.
You can ignore the advertising. Ignoring the profile is riskier, because it will still appear when somebody searches your name and an unmanaged profile is worse than a managed one.
A dedicated tracked number and CRM matching, reported on cost per booked job in ajileReports alongside every other channel.
Same discipline, different platform. Yelp readers are further along than Google readers.
Water and fire restoration"Their commitment to client satisfaction, availability for questions, and inventiveness in their approach are impressive."
Ongoing SEO to improve search ranking across their service areas. The client saw a significant increase in keyword rankings for their target demographic, delivered on time and communicated clearly throughout.
Home services, paid search"They strategize the best use of my ad spend dollars to maximize my ROI."
"They are the third company I have used to run Google ads and they provide information and inside the others didn't. The communication between them and I is great. They usually get back with me same day if not the next business day."
Home services, seven years in"The team at ajile has transformed my business."
"Been with them for 7 plus years and business continues to grow and thrive with the expansion of services I offer. The team is spot on and so helpful and beyond skilled at what they do with Google!"
Random acts of marketing don't produce revenue that is sustainable, get your report that shows:
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