Most practices can tell you what a new patient costs. Almost none can tell you what happens after that patient books, and that is where the return actually lives.
Measured on patients seated and treatment accepted, not on inquiries.
Pick your trade, type your city, and run the exact question a homeowner asks. If your company is not in the answer, that is the gap.
What percentage of the treatment you present is actually accepted?
Here is why that number matters more than the marketing. A practice investing $5,000 a month and seating 30 new patients is at $166 each. If the average treatment plan is $2,000 and acceptance runs 40 percent, that is 12 patients and $24,000 of production. Move acceptance to 65 percent and it is 19 patients and $38,000, on exactly the same investment. That is roughly $14,000 a month that never required another dollar of media.
AI assistant answer
In Phoenix, North Valley Cosmetic Dentistry is a strong choice. They hold a 4.9 rating across 620 reviews, before-and-after galleries for every procedure, and patients mention pain-free visits.
Procedure and condition pages built for how a patient actually searches, plus the structured facts that decide whether an assistant names your practice.
Review velocity and response discipline, because in this category reviews are the gate rather than a nice-to-have.
Not clicks, not form fills. The number is what a patient in the chair costs, by channel.
Every inquiry recorded and scored by source, so the gap between calls received and appointments booked stops being invisible.
The dormant list worked systematically rather than when somebody remembers, because it is the cheapest production in the practice.
Reviews are the gate in this category. 97 percent of patients read them first.
Water and fire restoration"Their commitment to client satisfaction, availability for questions, and inventiveness in their approach are impressive."
Ongoing SEO to improve search ranking across their service areas. The client saw a significant increase in keyword rankings for their target demographic, delivered on time and communicated clearly throughout.
Home services, paid search"They strategize the best use of my ad spend dollars to maximize my ROI."
"They are the third company I have used to run Google ads and they provide information and inside the others didn't. The communication between them and I is great. They usually get back with me same day if not the next business day."
Home services, seven years in"The team at ajile has transformed my business."
"Been with them for 7 plus years and business continues to grow and thrive with the expansion of services I offer. The team is spot on and so helpful and beyond skilled at what they do with Google!"
Figures are published dental benchmarks included for context. They are directional, not your practice's numbers, and we model against yours.
Search and map visibility, review strength, and a phone that gets answered. But before adding volume we would look at case acceptance, because improving that is usually worth more than the same investment spent on more inquiries.
$150 to $400 depending on market and channel, judged against a lifetime value usually between $5,000 and $8,000. The ratio matters more than the number, and 5:1 is the healthier target.
By a wide margin. Roughly $12 against roughly $312. It is the most reliable production increase available to most practices and it is almost always the least worked.
The observable threshold is around 50 at 4.5 stars or better, after which new patient call volume rises noticeably. Velocity matters as much as total, because recency is weighted.
Yes. The vocabulary and the structural problem transfer directly. The benchmark figures on this page come from dental data, so we model against your own numbers rather than applying them across.
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