Digital marketing for roofing, HVAC, plumbing, and restoration companies Talk to us: (888) 552-5453

The number is the easy part. Here is what was behind it.

Anyone can put a multiple on a page. These three include what the business looked like before, what we actually built, and what moved, so you can decide for yourself whether any of it applies to you.

Call (888) 552-5453 Get an attribution review

HVAC technician reading refrigerant gauges at an outdoor condenser

A quick look at some of our work.

Headline

8x return on media investment

Situation

Water losses were going to whoever the homeowner reached first at night, and program work was squeezing the margin on everything else. The structural version of that problem is well documented: mid-size restoration firms typically run 85 to 94 percent of revenue through insurance against only 6 to 15 percent direct pay, so the work they own outright is the smallest and best-margin part of the book and usually the least marketed

Built

Emergency campaigns and Local Services Ads weighted to when losses actually happen rather than to office hours. Map pack position on emergency intent. Direct-pay demand built deliberately rather than left to referrals

Moved

Eight times return on the media investment, first position on emergency terms, and call coverage that no longer depended on who happened to be awake

Headline

$4.20 revenue per dollar invested

Situation

A local shop competing against national franchises with far deeper media investment in the same metro, losing the top of the page every month and unable to say which of its own channels was carrying the business

Built

Local search foundation, paid search with fraud filtering before it reached the invoice, and a review engine feeding map pack position. Tracking first, so the next decision could be made on evidence

Moved

110 percent more qualified calls, $4.20 back for every dollar invested, and a top three local position held rather than rented

Headline

5 years sustained top three

Situation

Holding position in the most competitive dental market in the valley while search itself changed underneath the practice. Reviews are the gate in this category: 97 percent of consumers read reviews for local businesses, and practices holding 50 or more at 4.5 stars receive materially more new patient calls than those below it

Built

Search Visibility Architecture. Rankings, plus the structured facts and citations that decide which practice an assistant names when a patient asks who to trust. Review velocity run as a channel rather than as an afterthought

Moved

Five straight years in the top three, 32 new patients a month, and first in AI recommendations for the practice's core procedures

Restoration revenue mix and consumer review behaviour are published industry figures included for context. They are not these clients' numbers.

Open each case study to see the Goals and Challenges our clients have faced and the tactics we used to bridge the gap.

Restoration technician arriving at a home at night with equipment for an emergency water loss

8x

Return on ad spend

Loss calls at 2 AM, answered

SituationWater losses went to whoever the homeowner reached first at night, and program work was squeezing margin.

BuiltEmergency campaigns, Local Services Ads, and bid adjustments running around the clock.

MovedEight times return on spend, first position on emergency terms, call coverage that no longer depended on who was awake.

Read the full study

Home services owner and technician reviewing the day's schedule beside a work van

$4.20

Revenue per dollar spent

Outspent by franchises, still took the map

SituationA local shop against national franchise budgets in the same metro, losing the top of the page every month.

BuiltLocal search foundation, paid search with fraud filtering, and a review engine feeding the map pack.

Moved110 percent more qualified calls, $4.20 back for every dollar, top three local position held rather than rented.

Read the full study

Dentist holding a dental model in a bright practice

5 yrs

Cosmetic dentistry, Scottsdale

Still first when search changed

SituationHolding position in the most competitive dental market in the valley while search itself changed.

BuiltSEO plus generative search work, so the practice is the name AI returns when a patient asks who to trust.

MovedFive straight years in the top three, 32 new patients a month, first in AI recommendations.

Read the full study

What we run on our own site.

The fairest test of an agency is whether the system works when they are the client. As of September 2026 our own site ranks for 422 keywords, holds 110 of them in the top three, and triggers an AI Overview on 183. Those numbers are in the same dashboard our clients see.

How we decide something actually worked.

Rankings and impressions are inputs. None of them pay anyone.

Booked jobs

Calls and forms that became work on the schedule. The only number that survives contact with a profit and loss statement

Cost per booked job

Total investment divided by jobs booked. Replaces cost per click, which says nothing about whether the phone was answered

Revenue by source

Every job traced back to the channel and campaign that produced it, matched through call tracking and your CRM

Blended return

What the whole program returned, not the return on the one channel that happens to look best this month

100+

Active home services clients across North America

50+

Years combined experience on the team

1,000s

Of calls tracked every month

5.0

Average rating across verified Clutch reviews

What we will not put on this page

Every agency site has a wall of logos and a number with no story attached. That is not proof, it is decoration. Three rules we hold to here.

No number without the situation that produced it
Goals that were achieved with the tactics that enabled them.
No result presented as typical when it was not, and no industry benchmark presented as a client's own figure

Why no logo wall

A logo proves somebody signed a contract. It does not prove the work moved anything

Your own numbers

Every client gets 24/7 access to the same live dashboard we use, not a monthly deck

Find out what your channels are actually producing.

Fill out the form for a free analysis.

Your visibility across search, maps and AI answers
Your business information checked against 100+ directories
Where the investment is going against what each channel is producing
What we would fix first, and what we would leave alone