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Google still handles most US searches, but AI Overviews and AI Mode are changing how many of those searches turn into clicks and calls. At the same time, connected TV now works at local scale. Here is what that means for roofing, HVAC, plumbing, and restoration owners, and the order to act in.

ChatGPT now answers “who should I call” before a homeowner opens a single website. Here is how it chooses which roofing, HVAC, plumbing, or restoration company to name, and the checklist owners can use to become the business it recommends.

AI now answers the homeowner’s question before anyone clicks, and Google and Meta now let AI decide more of where your ads run. The home services companies that adopt with discipline this year, with clean business facts and booked-job signals, will build an advantage late movers will struggle to close.

Between late July and late August 2026, Google moved Local Services Ads into Google Ads, rolled Ask Maps out globally, and put a newer model behind AI Mode, while Yelp licensed its reviews to ChatGPT. For roofing, HVAC, plumbing, and restoration companies, that changes where homeowners look, how they reach you, and what earns their trust. Here is what is confirmed and what to check first.

Homeowners now ask AI tools which contractor to call, and the shortlist is often set before anyone visits your website. Here is how AI builds that shortlist, what it appears to reward, and what home services businesses should change first.

Google announced at I/O 2026 that people will be able to ask it to call home repair businesses on their behalf, with pricing and availability returned in Search. Here is what home services companies should prepare before the U.S. rollout this summer.