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Google began moving campaign-level broad match campaigns into AI Max on September 1, and the move finishes September 30. Here is what that means for home services advertisers, plus the early September changes to AI answers in search, Business Profile data, and a Maps photo scam that named roofers.
SEO builds the visibility you own, and paid media buys visibility on your schedule. This guide shows where each channel stops, where they overlap, and how home services companies can run both as one system judged by booked jobs.
Your marketing numbers matter, but they do not always tell the whole truth. A spike in leads can look like
For home service businesses, AI in advertising is no longer a future trend. It is already inside the platforms, reports,
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