The East Valley looks for air conditioning help 9,470 times a month. You open in October.
You are building from a clean start in a market where no local operator has run away with it. This plan puts the foundation in the ground before your first full season arrives in May.
Where Keenan Heating and Cooling stands today
You enter a market with 9,470 monthly searches already in motion and no local operator running away with it. The strongest genuinely local one earns about 2,073 visits a month from search, a number you can reach.
Daniel Keenan, discovery call, August 18, 2026
No local giant owns this
Parker and Sons is the outlier, not the benchmark. The operators you will actually compete with have modest search footprints.
The difficulty scores are low
Your highest-volume terms score between 3 and 22 out of 100. That is unusually open for a metro this size.
Reviews are the moat here
The three strongest profiles in your market average 3,317 reviews each. That is the one thing money cannot shortcut, and it starts the week you open.
October is the right month to start
The foundation gets months to mature before May, which is about how long search takes to arrive.
Sources: Semrush and Google, August 2026. Your figures come from the discovery call.
What the data shows
Your core business, selling and replacing units, is the smallest pool of demand in your own market. Repair and service searches outnumber replacement searches by more than four to one.
Semrush, August 2026, across all seven towns. Your bar is drawn at a visible minimum; the real figure is zero.
Lead figures are modelled from live East Valley click costs and replaced with your actuals once campaigns run.
The most contested terms in your market. Also where four fifths of the demand actually sits.
Cheaper, and far scarcer. Several replacement terms returned no price at all, so this is a modelled range, never a free click.
At a former ajile client in your vertical and metro, unpaid search visitors made contact on 6.22 percent of visits against 3.59 percent for paid. Roughly 69 percent of their contacts arrived as phone calls, not forms.
Every service tied to a finding
Nothing here exists because a new business "needs marketing." Three services you asked about are deliberately cut, and this page says which and why.
Search Foundation, Metro coverage
The finding: 9,470 monthly searches sit across your seven towns, and the highest-volume terms score only 3 to 22 out of 100 on ranking difficulty.
The move: Build the search foundation and the content plan across all seven towns starting in September, so the groundwork is months old by the time you take your first call.
The result: 2 to 4 new leads a month by month 6, arriving with no click cost attached, and growing every month after toward the May season where your million-dollar year has to land.
Maps Optimization, Standard
The finding: Your profile is a blank slate, and the three strongest in your market average 3,317 reviews each.
The move: Create and verify your profile at the Chandler address in month one, then work the map ranking across your service radius on two tracked terms.
The result: 1 to 3 more leads a month by month 6, arriving as phone calls from Gilbert, Queen Creek and San Tan Valley households a few miles from where your truck already is.
Google Ads management
The finding: Repair and service searches run 6,030 a month against 1,460 for replacement, and the repair call on a failing unit is where a replacement sale starts.
The move: Switch paid search on the day your website goes live, bidding the repair and service demand that converts into replacement quotes rather than chasing the small replacement pool.
The result: 8 to 12 new leads a month from month 2, the only channel producing revenue while the foundation builds underneath it.
Meta Ads management
The finding: You raised the year-end angle yourself, rental property owners deciding between a tax bill and a unit replacement. Nobody searches for that, so search cannot reach them.
The move: Go live a month before your website so the East Valley is warm on day one, then run the year-end replacement campaign to property owners in December.
The result: 2 to 3 new leads a month from month 1, and a market that already knows your name the first morning you can answer the phone.
Website Hosting and Management
The finding: Every other service in this plan sends people to one place, and if that place is slow or offline the spend behind it is wasted.
The move: Host and manage the site your branding partner builds, on managed WordPress, so speed, uptime and updates are one team's responsibility.
The result: The 13 to 22 monthly leads this plan models all arrive somewhere that loads and converts, from the day the site goes live.
What we are NOT proposing: the website build
Your branding partner is already building the site on WordPress. Quoting you for work that is already assigned would be selling you the same thing twice.
Not a month 6 item. A build like this should serve the business about three years, so the next website conversation is a year three conversation.
What we are NOT proposing: Local Services Ads
Google requires you to hold the licence, insurance and background check and to own the account before these can run, and your contractor test is still ahead. They also underperform badly without a review base, and yours is at zero. We have watched an operator spend $5,000 a month on this format and pause it after roughly one real lead.
Revisited at the month 6 review.
What we are NOT proposing: AI search visibility
Making your services answerable to AI assistants needs a foundation with real content depth underneath it, and yours will be three months old. The measurable signal today is small: a comparable East Valley operator recorded three visits from an AI assistant across a full year.
Revisited at the month 6 review, when the foundation has something worth making answerable.
Get Going. Get Better. Get Ahead.
Channels start on a stagger because they mature at different speeds, and no month in this plan is left with nothing generating demand.
Get Going
- Search foundation and content plan begin
- Google Business Profile created and verified
- Paid social live a month before the site
- Paid search switches on with the website
Get Better
- Search terms pruned against real click data
- Content compounding across all seven towns
- Year-end replacement campaign to property owners
- Review requests built into every completed job
Get Ahead
- Maintenance agreements pushed as the off-season floor
- Map ranking worked across the full radius
- Pre-season ramp ahead of May
- Month 6 review sets the season plan
Months 7 to 12 cover your first full season and get planned at the month 6 review from real performance data, not from this page.
The structure, month by month.
Service investment and ad investment are always shown separately, and every ad dollar passes to the platform at cost. The two are never blended, on this page or on an invoice.
How we both stay accountable
Engagements fail because nobody agreed what working looks like, not because the work was bad. So: named owners, dated actions, and a month 6 verdict written before we start.
1. Speed to the phone
Every lead in this model routes to you at launch. How fast that phone gets answered moves the results more than any other single thing.
Measured by: time to first response, and after-hours coverage once volume justifies it.
2. Reviews from day one
You are building a review base from scratch against a market averaging 3,317. Review requests go into the close of every completed job from the first week.
Measured by: new reviews per month, and map position across your radius.
3. Real numbers replace estimates
Your ticket sizes and close rates on this page are market averages. Yours replace them the moment ServiceTitan has data.
Measured by: the model re-run on your actuals at the month 6 review.
Named owners and dates
| Step | Owner | Target | Status |
|---|---|---|---|
| Discovery call held | Kyle Sorenson and Daniel Keenan | Aug 18, 2026 | Done |
| Proposal walkthrough | Kyle Sorenson and everyone involved in the decision | Week of Aug 24 | Planned |
| Contractor licence secured | Daniel Keenan | September 2026 | Planned |
| Foundation, profile and paid social live | ajile MEDIA | Month 1 | Planned |
| Website live, paid search switches on | ajile MEDIA and Keenan | Month 2 | Planned |
| Month 6 review, season plan set | Both | Month 6 | Planned |
Search foundation across seven towns, profile created and verified, paid search and paid social built and pruned. Managed hosting for the site your partner builds. Monthly calls, plus the month 6 review.
Licence and insurance in place, and leads answered fast. A review requested on every completed job. Ticket and close-rate data from ServiceTitan, and one decision maker on the monthly call.
Risks, named now
| Risk | How this plan handles it | Level |
|---|---|---|
| Google declines to verify the profile at a shared-office address | We submit in month one so any refusal surfaces early, and maps work re-anchors to your service area rather than stalling | Watch |
| Launch slips past the licence or the first hire | Paid search is tied to website go-live, so a slipped launch moves the start date instead of burning budget on a phone nobody can answer | Watch |
| Leads arrive faster than one or two techs can serve them | Paid budget is sized to crew capacity, not to the auction, and it steps up only when capacity does | Watch |
| Estimates on this page turn out wrong | Ticket size, close rates and lead costs are market figures. Your actuals replace them at onboarding and the model gets re-run at month 6 | Watch |
| Reviews stay near zero | Map position is the channel most sensitive to this, and it is the one commitment we cannot make for you | Watch |
The month 6 verdict
If those are true, months 7 to 12 get planned from results, not faith.
Check it yourself
Nothing here requires trusting us. Bring this list to the walkthrough and challenge any figure on it.
- Semrush, August 2026: monthly search volumes, click costs and ranking difficulty for 50 East Valley air conditioning terms across your seven towns.
- Semrush, August 2026: which competitor sites actually rank in Chandler, and how much unpaid traffic each one earns.
- Google, August 2026: Google Business Profile ratings and review counts for East Valley heating and cooling contractors.
- Google Analytics, a former ajile client in your vertical and metro: the channel mix, engagement and phone-versus-form split behind the contact-rate figures.
- Angi, Phoenix air conditioning replacement cost, 2026: the $6,892 average replacement ticket, in a range of $5,091 to $8,837.
- Mountainside Air, Phoenix replacement cost guide, 2026: the cross-check, $4,000 to $12,000 fully installed by system type.
- The discovery call, August 18, 2026: your revenue goal, your service area, your launch timeline and your year-end idea.
Lead volumes, cost per lead and lifetime value are modelled from the sources above, not measured, because your accounts do not exist yet. Your own numbers replace them at onboarding.
Ready to walk through it together.
Bring everyone involved in the decision and every question they have. We go number by number, including the full investment breakdown.
Pick a time right here. If the calendar does not load, open it in a new tab or call 480.660.8665.