Memphis searches for water and fire help every day. Delta is not in the race yet.
You hold the first page only for searches that already include your name, and none of the searches that do not. This plan closes the $500K gap with qualified water and fire leads.
Where Delta Construction and Restoration stands today
The bottleneck is leads, and only leads. Close rates, response time, and production capacity are already better than most restoration companies in the country.
Delta ownership, discovery call, July 23, 2026
You rank when people already know you
Your two first-page positions are both searches with "delta" in them. For every Memphis water and fire phrase, you sit on page two or three.
Trust score of 6 out of 100
That is Semrush's estimate of the trust your site has earned through links from other websites. It is the reason page two is your ceiling right now.
Zero internet leads, three agencies deep
Your CRM requires a verified lead source on every customer, so the zero is not a guess. Every job this year came from referrals and repeat customers.
Your website introduces you as a roofer
The homepage title leads with roofing, and no suburb you serve has its own page. Both are fixable on your current site.
Source: Semrush domain and position reports and direct site inspection, August 2026. Your CRM figures come from the discovery call.
What the data shows
The demand is real, it resolves in the map results, and you are absent from it. Independent local operators are winning these searches, which means this is not a franchise-only market.
Source: Semrush keyword reports, August 2026. One phrase reports two different volumes across Semrush tools, so it is shown as a range.
Your side of the bar is enlarged so it stays visible. The 20 is Semrush's estimate, modeled from your ranking positions rather than measured on your site, and it excludes brand searches, map profile clicks, and referral visits, so your true total runs higher and gets confirmed from your analytics at onboarding.
Saturation point modeled from public search volume and click prices, not from your account. Your own auction data replaces this model at onboarding.
Their cost per lead, taken from Google's automated signals. Those signals cannot hear that the caller wanted a grant, a job, or lives four hours into Mississippi.
Qualified leads from marketing this year. Screening and transcribing every call is how those two numbers stop disagreeing.
Every service tied to a finding
Closing $500K at your $30K average job takes about 17 jobs, which at your 55% close rate is about 30 qualified leads, roughly 6 a month. Two services are deliberately cut, and this page says which and why.
Search Foundation, Extended coverage
The finding: 98 ranking terms, first page only on searches containing your own name, and a trust score of 6 out of 100.
The move: the full water and fire search program sized to your drawn yes-circle, including the re-titled site, suburb pages, local content, citations, and your verified business profile.
The result: 1 to 2 of the 6 monthly qualified leads the $500K gap requires, building from month 4 as the new pages index.
Maps Optimization, Extended coverage
The finding: most of your ranking terms resolve in the map results, across a corridor wider than one office block.
The move: map-position work across the eastern corridor with grid rank tracking on your two money phrases.
The result: the other half of that 1 to 2 monthly qualified leads, in the exact suburbs your crews will drive to.
Google Ads, with Local Services inside
The finding: 900 to 1,100 monthly searches at $17 to $26 a click, and an account history of wrong geography and wrong keywords.
The move: a one-time rebuild of your campaigns with a conversion landing page, then ongoing management of water search, fire search, and Google's pay-per-lead Local Services ads, which activate in month 2.
The result: 4 to 6 of the 6 monthly qualified leads, starting in month 2, and the only channel fast enough to reach the gap inside 2026.
AI Search Visibility
The finding: 5 of your ranking terms already trigger Google's AI-generated answers.
The move: building citable presence across three themes, water damage, fire damage, and insurance restoration, layered in once the foundation gives the answers something worth citing.
The result: protects your share of those 6 monthly leads from month 3 forward, as more emergency searches end in an AI answer.
What we are NOT proposing: Meta and social ads
No finding ties social advertising to a qualified emergency lead in your window, and its required minimum would divert a large share of your capture budget. A burst pipe is searched, not scrolled past. Revisited at the month 6 review.
What we are NOT proposing: a website rebuild
Your site is a modern build, and nothing in the research says replacing it produces a lead. The title fix and the suburb pages ship inside the search work on your existing platform. Revisited at the month 6 review.
Get Going. Get Better. Get Ahead.
Paid search produces while the compounding channels build, so no month in the detailed period sits idle waiting on Google to re-crawl.
Get Going
- Onboarding in 72 hours, ads live about 48 hours after access
- Campaign rebuild and conversion landing page
- Site re-titled, suburb pages built, call screening live
- Review engine starts, baseline map-grid scan delivered
- Local Services activates in month 2 on your verified account
Get Better
- Paid tuned on real call transcripts, waste cut out
- AI Search Visibility layers in
- Suburb pages indexed through Google's re-crawl window
- Channel-by-channel revenue reporting against the gap
Get Ahead
- Maps and organic contributing steady qualified leads
- AI answers beginning to cite Delta for restoration queries
- Blended cost per qualified lead falling as free channels take share
- Month 6 verdict sets months 7 to 12
The structure now. The figures at the walkthrough.
Service investment and ad investment are always shown separately, and every ad dollar passes to the platform at cost. We walk the figures through live rather than sending them cold, so every number arrives with the reasoning attached.
How we both stay accountable
Engagements die from "it doesn't feel like it's working," not from bad work. So: named owners, dated actions, and a month 6 verdict written before we start.
1. Your CRM is the scoreboard
Reporting plumbs from call tracking, Google, and your own CRM, and reports revenue by channel rather than clicks.
Measured by: attributed revenue against the $500K gap, monthly.
2. Every call gets screened
Each inbound call is recorded, transcribed, and reviewed, so a grant seeker never counts as a lead and a missed emergency never goes unnoticed.
Measured by: qualified lead count, not raw call volume.
3. Speed, then cadence
Onboarding completes in 72 hours and ads go live about 48 hours after access, then we hold a monthly review rather than weekly check-ins.
Measured by: go-live dates and the month 6 verdict below.
Named owners and dates
| Step | Owner | Target | Status |
|---|---|---|---|
| Discovery call held | Kyle Sorenson and Delta leadership | July 23, 2026 | Done |
| Proposal walkthrough | Kyle Sorenson and everyone involved in the decision | August 2026 | Planned |
| Local Services account verified | Brittany Beaver | Before go-live | Planned |
| Access grants and zip map | Brittany Beaver | At signing | Planned |
| Go-live, baselines, first map-grid scan | ajile Client Success and Project Manager | Month 1 | Planned |
A dedicated Client Success Manager and Project Manager from day 1. Onboarding in 72 hours. Every call recorded, transcribed, and screened. Revenue-by-channel reporting from your CRM. Baseline map-grid scan in week 1. A monthly review, not weekly babysitting.
Read-only analytics and ads access now, admin and website access at signing. Your own Local Services account set up and verified, since Google requires it to be yours. The yes-and-no zip map. Review requests from the field team. Sub-hour lead response continues.
Risks, named now
| Risk | How this plan handles it | Level |
|---|---|---|
| The 2026 window is short | Paid goes live in week 1 and realistically produces from month 2, so the plan targets the share of the gap the calendar allows and says plainly that organic arrives in 2027. | Watch |
| Account access has not landed | Every market figure is labeled as an estimate and gets restated from your actuals within a week of access. | Watch |
| Local Services verification takes weeks | You start verification now, before signing, so month 2 activation is not waiting on Google. | Watch |
| Lead handling sits with two people | Instant lead alerts and call transcripts are configured in week 1, so nothing waits inside a dashboard for someone to log in. | Watch |
The month 6 verdict
If those are true, months 7 to 12 get planned from results, not faith.
Check it yourself
Nothing here requires trusting us. Because account access has not landed, public figures are ranges and every estimate is labeled as one.
- Semrush, August 2026: search volumes, click prices, your ranking positions and trust score, the monthly visit estimate, and competitor visibility.
- Direct site inspection, August 2026: the homepage title, the missing suburb pages, and the service page structure.
- Birdeye public profile, July 2026: competitor review counts. Your own review count could not be verified publicly and gets baselined at onboarding.
- Google's published Local Services cost tool: lead cost ranges for restoration in the Memphis area.
- ajile MEDIA 2026 catalog: every investment figure, quoted exactly as listed.
- The discovery call, July 23, 2026: your average job size, close rates, referral lead cost, capacity, and the $500K gap.
Ready to walk through it together.
Bring everyone involved in the decision, the zip map, and every hard question. We go number by number, and if one does not hold up we fix it in front of you.
Pick a time right here. If the calendar does not load, open it in a new tab or call 480.660.8665.