Most owners know the number. Fewer know the gap. Almost nobody knows the booked-jobs math that closes it. That math takes about 20 minutes with your average ticket and close rate in front of us, and you keep it whether you hire us or not.
20 to 30 minutes on your goals and your market. No pitch deck. Your numbers, yours to keep.
1. Did you set a revenue goal for this year?
2. Are you on track to hit it?
3. Do you know the gap, in dollars?
4. Do you know how many more booked jobs close it?
Most owners answer the first one fast. The fourth is where the room goes quiet. And if nothing changes, that gap is still there a year from now, plus whatever your competitors took while it sat open. The booked-jobs math is the first thing we do on the call, from your average ticket and your close rate. Not ours.
“Phone’s not ringing and I won’t know why until the bank statement.”
The slowdown starts online, weeks before it hits your board. If nobody is watching searches, map views, and AI mentions, you find out last.
“I’m paying for leads that four other HVAC companies are also calling.”
That lead was sold to you and your competitors, same form, same homeowner. What would your close rate look like if every caller had already chosen you?
“Every estimate turns into a price war with a lowball hack.”
Price shoppers show up when your reputation didn’t get there first. Homeowners who read your reviews before calling negotiate the job, not the number.
By the time your phone rings, the homeowner has searched, checked the map, read reviews, and increasingly asked ChatGPT who to call. Whoever owns those four moments gets the call, and gets it alone. We build all four for your company, in your metros, and track every call and form back to its source in real time.
Search. Maps. Reviews. AI answers. One system, measured against your board: new inquiry, estimate sent, signed.
Most agencies listen for a few minutes, then pitch the kitchen sink. We start from your revenue target, research your market first, and build the roadmap from the data. If it says we cannot reach your goal, you hear that too.
A 4-person crew tops out near 10 squares a day. We pace demand to what you can run, because a backlogged spring is how reputations get burned.
Same dashboard, same numbers, live. Revenue attributed from first click to closed job. If it is not working, you will see that too, and so will we.
The $3M figure is client revenue tracked from first call to closed job through the dashboard above. The 42 percent figure is an industry benchmark, shown for context.
The gap does not wait. It compounds.
Same twelve months. Different board.
Tell us where you are trying to take the business and what is standing in the way. It goes straight to our team, not a ticket queue.
Nobody gets sold a service on this call. Honestly, we do not know yet whether we can help you, and we will not pretend otherwise. Here is what actually happens:
Revenue target, the job mix you actually want, crew capacity, the metros that matter. You talk, we listen.
Where you are versus where you want to be, and the booked-jobs math between them. That gap is what you are really asking anyone to solve.
If the fit looks real on both sides, we agree on an in-depth market assessment: your data stacked against third-party market data, to find out whether marketing can actually close that gap before anyone spends a dollar on it.
A lawyer reads the case before taking the client. We work the same way: research first, roadmap from the data, and if the numbers say we cannot reach your goal, we tell you that instead of selling you something.
No. We never sell or resell an inquiry. We build visibility your business owns, so homeowners find you directly and call you first.
You watch the same dashboard we do, live. Calls, forms, and texts tracked to source, revenue attributed first click to closed job.
Nothing, and you keep the read on your market either way. If the fit is not there, we say so first.
20 to 30 minutes on your goals, your market, and the gap between them.